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99) Authors Own Image (2017) Consumer Observation Data

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129) Bershka Collection (2017) You Should at least, Put One Mesh Garment in your Backpack. Available at: https://www.instagram.com/p/BS-k4TvDypy/?hl=en

130) Bershka Collection (2017) The Perfect Parka for This Season. Available at: https://www.instagram.com/p/BRGqL00DJHN/?hl=en

131) Bershka Collection (2016) New Year’s Eve is Almost Here. Available at: https://www.instagram.com/p/BOkeC8vDfj3/?hl=en

132) Bershka Collection (2016) Find Yourself and Be That. Available at: https://www.instagram.com/p/BOfK2cuDguE/?hl=en

133 – 157) Authors Own Image (2017) Consumer Questionnaire Data