Bershka currently have 1006 stores in 71 countries across the world. Five of these stores are in London – a major tourist destination and the capital city of England. There are two stores down Oxford Street, one in both Westfield shopping centres, and one in Churchill Square. The stores are strategically located in the best commercial sites of each city and in the most notable areas of shopping centres (Bershka). Bershka is placed amongst stores aimed at young consumers such as Urban Outfitters, Topshop, and River Island. Bershka also have an online website and sell their products through ASOS.com which enables them to reach a larger audience.