Bershka provide menswear, womenswear, shoes, accessories, and beauty. Products range from casual wear to sports and from basic garments to more fashionable items. Bershka focuses on leading trends, whilst also taking inspiration from music, technology, and art (Bershka). Price points range from £2-£149 and products range from size XXS-XL. Affordable price points make Bershka competitive in the mass market sector and attract their young consumers who do not have high disposable incomes.